Shifting attitudes to human-technology boundaries

It's interesting how there has been a shift in people's attitudes towards technology in the last few years, especially in regard to the boundary in the human-technology dichotomy. If you look at pop culture from pre-millennium(ish), intelligent technology was viewed as a potential threat, eg. Terminator, 2001, Star Trek (the Borgs one), and heaps more that I wouldn't know. This threat was linked to a perceived power struggle between human and machine, where the increasing autonomy of computers was viewed as a challenge to human authority and autonomy.
These days, people appear more comfortable with technology's continually increasing ubiquity, and are happy to expand the definition of what is human to incorporate technological elements. This may be the result of virtual consciousness presenting a friendly face, as with virtual companions, as opposed to the cold computer impersonality of '2001'. Also, biotechnology is increasingly able to augment human abilities, without taking away from our 'humanness'. The organic and technological are harmoniously interconnected: the boundary is barely visible. Even ipods are like prosthetic attachments; extensions of the body not intrusions into it. People's acceptance of this blurred boundary is visible in ads, for example those ones for shoes (Nike?)where shoe and human combine. Also, that terrible movie where Robin Williams is a robot-servant.
I wouldn't say that the shift is anything like instantaneous or complete, but I sense the winds of change a-blowing.
Sam