Sunday, August 20, 2006

the popularity of the digital cinema

There are some "MTV award parody" videos from Youtube.com, and those funny short videos are changed from the ordinary digital films, such as "Matrix" and "Spiderman".
The special effects are the very important element in "Matrix" and "Spiderman". As a consequence, in those short videos, they chose the most influential digital cinema aspects in each films and re-edit them.
But what I want to say here is not what those special effects are, but popularity of the special effects, instead. In Lev Manovich’s essay, he thought that digital cinema is “a visible sign of this shift is the new role which computer generated special effects have come to play in Hollywood industry in the last few years”, and in fact “many recent blockbusters have been driven by special effects; feeding on their popularity.” It is really hard to define whether the digitization is good or not, but we can observe that it becomes a very important aspects in Hollywood film industry and is accepted by many audiences.

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