Monday, August 21, 2006

gmail and beyond- socially acceptable?

I was talking to a friend a couple of months ago about Gmail and it's increasing ability to mold around our daily existance.

I read an interseting online article about Gmail & what is doing and where it endeavours to go:

"It's like finding yourself in the dystopian universe depicted in the recent film Minority Report: everywhere the characters go, they're scanned for personally identifying information and accosted by holographic ads that address them by name and offer to sell them Gap pants in the proper size."

Basically the idea of Gmail's future is that it will be able to somewhat customize a persons life and creating convenience.
But do we really want that feeling of surveillance, the big brother type?
How far can they go in terms of personal privacy?

We don't really know how our information is getting used, it can be deemed a primary tool for marketers. But what does privacy mean in the virtual realm? I guess actions are provoked with own risk but i think we need to start thinking more seriously about the sorts of information we freely emit through sources such as Gmail. Including ideas and concepts that could be intercepted.

Would you like to be notified where the nearest sushi vendor is? or the nearest McDonalds?
It has it's up sides and down sides... but how far will they go?
time.. and technology will tell.

CLICK HERE for the article


~Sarah

1 Comments:

Blogger Ben McMahon said...

Your comments are the same that I use to tell people why I'm not with Gmail. I know we don't have any total privacy on the internet but I don't want advertisers reading my e-mails for keywords to sell me things. I also don't like that their terms and conditions basically states that the e-mails you recieve they ligitimately own.

9:12 am  

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