Saturday, October 07, 2006

Digital Tech Ads

Howdy,
Here's a site I found a few weeks back, apologies if you already know/seen it, being a kind of retroist I'm a lil slow on the uptake. The electronics and technology section of Ads of the World (http://adsoftheworld.com) has a few interesting ads displaying the whole digital etherealness and 'organic' nature of a digital lifestyle as shown in the global tech ads from the lec. I especially like the Brit-designed AOL series, they are one of the few who don't rely on a heavy, hi-tech image or the verisimilitude visual effect. But judging from some of the comments, they seem a bit too hopeful or maybe their idealism is lost on viewers too caught up with in-your-face digital images. The advert copy asks: "Does Learning About Different Cultures Make Us More Tolerant? /Discuss." And on another: "The Internet. Is Freedom of Speech a Right, or a Wrong?" There are a few ads showing digital tech simulating an affinity with nature. The Panasonic HDTV adverts rework a few 'elemental' blockbusters. There's also a set of ads for SFR displaying the effects of over reliance on the mobile phone: having a meal with one hand and twisted fingers!
Stella


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