Advolution

After the lecture on Wednesday and the discussion of the increase in the use of flash technology in websites over the history of the internet, I was reminded of a seminar which I attended at work a couple of weeks back which was all about Advertising Innovation and the term that was being thrown around was "Advolution" - refering to the evolution of advertising. (article on 'advolution')

Alot of the focus was on the fact that the Broadcasting Media are losing control to the audience in advertising and that consumers are demanding more and more interactive type material with which to be 'preached' to with. A couple of examples that were used were one that involved the downloading of almost flash type material to cellphones for example the 'VS Sassoon campaign' which involved people downloading wallpapers, games etc which involved a cat like character. This was interesting in that the campaign was aimed predominantly towards the female audience but males also became hooked under the campaign due to the sexual portrayal of the cats... link to article.

Another campaign that was also mentioned was Lexus China's launch of 2 high end model cars which were first launched through cellphone channels direct to consumers see article.

Just thought that these examples were particulary interesting anyhows :)

~Lauren