The power of you tube as a viable viral advertising medium
Rav4 ad comes back to NZ screens
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The Advertising Standards Complaints Appeal Board has allowed in part an appeal against its decision over the Toyota Rav 4 ad.
In April the board upheld 17 complaints about the ad which shows a couple going to extreme measures in order to drive the vehicle to work.
During the commercial, the woman is electrocuted in the shower; the man's hair is set alight and he falls down stairs; and the woman is blown up in her house. Although it is currently off New Zealand screens, it has become a popular download from online video sites such as YouTube.
Toyota and the advertising agency behind the ad, Saatchi and Saatchi NZ appealed that decision.
The Board has now decided the ad can be played as long as it receives an AO rating and is only broadcast during adult hours.
© 2006 Newstalk ZB News
http://www.youtube.com/watch?v=ghnkssgfu_k
The ability for youtube.com to change the Advertising Standards Complaints Appeal Board's mind about an advert because it's become popular shows that youtube as a medium can influence the traditional forms of advertising. Viral marketing is taking off, corporations should take advantage of this medium.
I believe that advertisers are pushing at the boundaries of what is considered the social norm in New Zealand this is a good thing. I also believe that the Advertising Standards Complaints Appeal Board should be more liberal in its approach to advertisers as many of the acts deplicted in this advert has appeared in movies such as Home Alone which is aimed at a child audience already.
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The Advertising Standards Complaints Appeal Board has allowed in part an appeal against its decision over the Toyota Rav 4 ad.
In April the board upheld 17 complaints about the ad which shows a couple going to extreme measures in order to drive the vehicle to work.
During the commercial, the woman is electrocuted in the shower; the man's hair is set alight and he falls down stairs; and the woman is blown up in her house. Although it is currently off New Zealand screens, it has become a popular download from online video sites such as YouTube.
Toyota and the advertising agency behind the ad, Saatchi and Saatchi NZ appealed that decision.
The Board has now decided the ad can be played as long as it receives an AO rating and is only broadcast during adult hours.
© 2006 Newstalk ZB News
http://www.youtube.com/watch?v=ghnkssgfu_k
The ability for youtube.com to change the Advertising Standards Complaints Appeal Board's mind about an advert because it's become popular shows that youtube as a medium can influence the traditional forms of advertising. Viral marketing is taking off, corporations should take advantage of this medium.
I believe that advertisers are pushing at the boundaries of what is considered the social norm in New Zealand this is a good thing. I also believe that the Advertising Standards Complaints Appeal Board should be more liberal in its approach to advertisers as many of the acts deplicted in this advert has appeared in movies such as Home Alone which is aimed at a child audience already.
posted by displacedpixil at 12:02 am
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