Following Hayden’s post, - Yep, ‘myspace’ and ‘Google’ have signed a deal.
Hey 203,
More news about ‘myspace.com’ and News-Corp (as was initially discussed in Lecture 3):
Following Hayden’s post, yep, it was reported on BBC-WORLD television news overnight (08/08/06) that ‘myspace’ and ‘Google’ have signed a deal. And with the Google deal, it means that News-Corp recoups most of the money it paid this year for the popular social networking website 'myspace.com'.
The BBC-World News report is as follows:
"It is now two decades since the launch of the Fox Broadcasting News-Corporation, and Rupert Murdoch once again sits on the cusp of another media revolution. He recently acquired the fast growing online community website ‘myspace.com’, paying (US) $585 million dollars. It is all part of his online strategy. The trendy website has been looking for a friend in advertising; it found one in ‘Google’. The Internet search engine is to provide search and advertising on ‘myspace.com’, and other websites owned by News-Corporation Fox International Media. The deal will see ‘Google’ pay Fox at least (US) $900 million dollars over three years, provided certain web traffic targets are met. While Mr Murdoch’s been busy making new friends he has not neglected the other parts of his empire. Over in the US his Fox TV & Cable channels continue to attract viewers, with hits like ‘American Idol’. The strategy of generating content and pushing it through its own distribution channels is paying off; advertising revenue continues to rise. And the impact of Italy’s success in the World Cup has not been confined to the playing field. The performance of the team in Germany is believed to have helped Sky-Italia score big profits. Add to that the completion of the ‘Myspace/Google’ deal, and News-Corporation’s line-up looks pretty formidable."*
* Reported by Michelle Flurry, World Business Report, BBC-World News; 08 August 2006.
(See: bbcworld.com)
What, then, might halt Mr Murdoch’s global online ownership and distribution strategy in its tracks? The US Government Gatekeepers!?!
Have a look at the article by NZ media analyst Russell Brown in the latest ‘NZ Listener’ (Aug 12, 06), titled In Bad Faith (see the ‘Wide Area News column’, p.54). Along the lines of topics discussed in today’s Lecture 4, the article discusses the potential impact of the new US Deleting Online Predators Act (DOPA) legislation (which was passed basically out of moral panic) that threatens access by minors/children to social networking websites like ‘myspace’.
(See: listener.co.nz)
Also, there is an article in today’s NZ Herald (08 Aug 06) about the whole News-Corp, Myspace, Google deal. The article is titled Murdoch in $1.5b net deal, NZ Herald, Business Section C6, (Markets).
(See: nzherald.co.nz)
bests,
Andrea
More news about ‘myspace.com’ and News-Corp (as was initially discussed in Lecture 3):
Following Hayden’s post, yep, it was reported on BBC-WORLD television news overnight (08/08/06) that ‘myspace’ and ‘Google’ have signed a deal. And with the Google deal, it means that News-Corp recoups most of the money it paid this year for the popular social networking website 'myspace.com'.
The BBC-World News report is as follows:
"It is now two decades since the launch of the Fox Broadcasting News-Corporation, and Rupert Murdoch once again sits on the cusp of another media revolution. He recently acquired the fast growing online community website ‘myspace.com’, paying (US) $585 million dollars. It is all part of his online strategy. The trendy website has been looking for a friend in advertising; it found one in ‘Google’. The Internet search engine is to provide search and advertising on ‘myspace.com’, and other websites owned by News-Corporation Fox International Media. The deal will see ‘Google’ pay Fox at least (US) $900 million dollars over three years, provided certain web traffic targets are met. While Mr Murdoch’s been busy making new friends he has not neglected the other parts of his empire. Over in the US his Fox TV & Cable channels continue to attract viewers, with hits like ‘American Idol’. The strategy of generating content and pushing it through its own distribution channels is paying off; advertising revenue continues to rise. And the impact of Italy’s success in the World Cup has not been confined to the playing field. The performance of the team in Germany is believed to have helped Sky-Italia score big profits. Add to that the completion of the ‘Myspace/Google’ deal, and News-Corporation’s line-up looks pretty formidable."*
* Reported by Michelle Flurry, World Business Report, BBC-World News; 08 August 2006.
(See: bbcworld.com)
What, then, might halt Mr Murdoch’s global online ownership and distribution strategy in its tracks? The US Government Gatekeepers!?!
Have a look at the article by NZ media analyst Russell Brown in the latest ‘NZ Listener’ (Aug 12, 06), titled In Bad Faith (see the ‘Wide Area News column’, p.54). Along the lines of topics discussed in today’s Lecture 4, the article discusses the potential impact of the new US Deleting Online Predators Act (DOPA) legislation (which was passed basically out of moral panic) that threatens access by minors/children to social networking websites like ‘myspace’.
(See: listener.co.nz)
Also, there is an article in today’s NZ Herald (08 Aug 06) about the whole News-Corp, Myspace, Google deal. The article is titled Murdoch in $1.5b net deal, NZ Herald, Business Section C6, (Markets).
(See: nzherald.co.nz)
bests,
Andrea
posted by andrea_francesca at 2:19 pm
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