Discussion: 'Young Women and Music Videos'

Hello 203 Co-Bloggers,

The basis for my statement (during Lecture 2; 26 July, 2006) that "adolescent/young women are primarily interested in Music Videos for the presented fashion-style and perceived image – rather than the actual music track" derives mainly from the social research/writings by Gerry Bloustien on teenage/youth identity….and from comments by female advertising/marketing industry executives (accessed online) regarding the female-user-specific corporate sub-website: www.nikewomen.com

For more information (and the comments by the female executives) on the construction of ‘nikewomen’, I suggest you see the online article ‘Creative Showcase; Nike Women’ (April, 2006) accessed at: http://www.imediaconnection.com/content/882.asp

And, to access the online article ‘Nike Women’s Movement’ by Fara Warner, (July, 2002) about Nike’s marketing approach towards girls & young women through the social appeal of music/dance-culture, see: http://www.fastcompany.com/magazine/61/nike.html

If anybody wants to discuss this topic further….please, blog away!

bests, AF

Primary Resource:
Bloustien, G. (2003) ‘Girl Making: A Cross-Cultural Ethnography on the Processes of Growing up Female’, Australia; Berghahn Books.

Secondary Resource:
Mazzarella, S. R. ed., (2005) ‘Girl Wide Web: Girls, the Internet, and the negotiation of identity’, New York; Peter Lang Publishing.

(Blog Word Count including references = 180)